I'd play more sports if this was the jersey, Jordan from Checks was the coach and all of you were our fanbase. With the rise of 'Blokecore' normalising going to the pub with your mates and all-round just having a good time in normal clothes, the Checks went out and did a thing.
What is that thing exactly? Well they've gone and made a custom jersey now haven't they, complete with a fully woven construction. Think of it as a polo shirt masquerading as a jersey.